Invest in the Future of Property
Yelsa's equity crowdfunding raise is live on PledgeMe, open to everyday New Zealanders. Invest from $500, in minutes, on the licensed platform. The offer closes 27 July 2026.
Invest on PledgeMeLive on PledgeMe · Open to everyday New Zealanders
$9M
pre-money valuation
$250K
minimum raise, for 2.7% equity
$1M
maximum raise, for 10% equity
$500
minimum to invest
Where the money goes today
Selling a house in New Zealand still means paying to be found. A typical sale spends somewhere between $5,000 and $20,000 on advertising, photos and agent fees before a single buyer turns up. Most of it pays for exposure, not a result. The buyer who was always going to buy the house still has to find it more or less by accident.
Start with the buyer
Start with the buyer
Buyers tell Yelsa their budget, location and timeline first. Sellers see who wants a home like theirs before spending a dollar on advertising.
Matched, not listed
Verified, pre-approved buyers are matched to homes directly. No open homes, no auctions, no waiting to see who turns up on a Sunday.
How Yelsa earns
Sellers pay to unlock the buyers matched to their home. Brokers earn a share when a match settles. And Yelsa Display sends a seller's listing fee straight to a charity they choose. Several income lines, one marketplace.
This is more than an idea
National media validation
The buyer-first idea has been covered on national television and by NZ Herald and RNZ. When people hear it explained, they understand it fast.
A finance partner with equity in the outcome
Squirrel Mortgages, one of New Zealand's most respected mortgage brokers, holds a 10% equity stake and seeds the buyer database from launch.
Six years in, not a standing start
The trademark has been registered in New Zealand and Australia since 2019. The platform was rebuilt AI-first and is live in 2026, ready for national rollout.
What your investment funds
The offer is straightforward. $250,000 minimum for 2.7% of Yelsa, up to $1,000,000 for 10%, at a $9 million pre-money valuation. Here is what the money does.
$250K
Minimum raise
Takes the marketplace live and proves it in Nelson and Tasman, the first region, aiming for around 30% of local listings and operating breakeven.
$1M
Maximum raise
Funds the rollout beyond the first region and the build-out of the matching platform across more of New Zealand.
$9M
Pre-money valuation
The offer is $250,000 for 2.7% of Yelsa, up to $1,000,000 for 10%. Minimum investment $500. The offer closes 27 July 2026.
Questions investors ask
Isn't this just another listing site?
No. A listing site waits for a buyer to wander in. Yelsa starts with the buyer. People register their budget, location and timeline, and we match them to homes before those homes hit the open market. The listing comes last, if it is needed at all.
How does Yelsa make money?
Sellers pay to unlock the buyers matched to their home. Brokers earn a share when a match settles. And Yelsa Display sends a seller's listing fee straight to a New Zealand charity they choose. Several income lines, one marketplace.
What about Trade Me and the big agencies?
The incumbents run on advertising and commission. Around $1.88 billion a year flows into agent commissions in New Zealand alone. Yelsa points spend at an outcome instead, a finance-verified buyer, which the incumbents cannot copy without breaking the model that pays their bills.
What is the traction so far?
Yelsa is pre-launch. Matching goes live in Nelson and Tasman on 31st July 2026, the first region, and finance-verified buyers are registering ahead of that. The trademark is registered in New Zealand and Australia. The Year 1 goal is around 30% of Nelson and Tasman listings and operating breakeven.
What is my money funding?
The minimum $250,000 takes the marketplace live and proves it in Nelson and Tasman. Beyond that, up to $1,000,000 funds the rollout to more regions and the matching platform.
Why invest now rather than wait?
The offer is open at a $9 million pre-money valuation and closes 27 July 2026. It is an early-stage raise, so this is the earliest entry point.
How would I get a return?
You buy shares in Yelsa through PledgeMe. It is an early-stage equity investment, so a return depends on the company growing and a later raise or sale following. Your capital is at risk, and the full offer document on PledgeMe lays out the detail.
How the investment works
Open the campaign
Go to the live Yelsa campaign on PledgeMe, New Zealand's licensed equity crowdfunding platform.
Review the offer
Read the full investor offer document. All terms, risks and milestones are disclosed up front.
Invest online
Make your investment securely on PledgeMe. Open to everyday New Zealanders.
This equity crowdfunding offer is hosted on PledgeMe, New Zealand's licensed equity crowdfunding platform.
Go deeper
Want the full picture? Read the complete Information Memorandum, the same document we prepared for investors.
Read the Information Memorandum →The raise is live
Back the company changing how New Zealand buys and sells homes. Invest directly on PledgeMe.
Invest on PledgeMeInvesting in early-stage companies involves risk, including the loss of your capital. The formal investment offer is hosted by PledgeMe in compliance with New Zealand financial markets law. Please review the full offer document on PledgeMe before investing.